Every week, over 40,000 children experience the joy of learning through WOW World Group programmes across the UK and beyond. From our very first Baby Sensory class to a global network of award-winning brands, our mission has remained the same — to give every child and parent the best start in life.
A World of WOW
For more than two decades, we’ve built a community that celebrates curiosity, creativity and connection. Our family of programmes, Baby Sensory, Toddler Sense, Mini Professors, Reading Fairy, Photo Sensory, & KeepaBeat reach children from birth to late primary years.
Each one is designed by experts, tested by families and delivered by passionate franchise owners who bring learning to life in their own communities.
Through song, movement, science, and play, our sessions help children explore the world around them, build confidence, and fall in love with discovery. Behind every “wow” moment is careful research, thoughtful design, and a belief that learning should be joyful.
For Children
We believe the earliest years are the foundation of everything that follows. Our programmes nurture every aspect of development, emotional, social, physical and cognitive.
From a baby’s first sensory smile to a young child’s spark of scientific curiosity, we see the results of our work every day. We watch children grow in confidence, learn to communicate, make friends, and discover their own unique abilities.
Our sessions are inclusive, stimulating, and created to evolve as children grow. Supporting milestones while celebrating individuality.
For Families
WOW World Group is more than a set of classes, it’s a community for families. Parents and carers are active participants, learning alongside their children and gaining insights into how little ones learn best.
The shared joy of discovery brings families closer together. Parents leave each session inspired, reassured and connected to their children and to each other.
Over the years, our families have told us how our classes became part of their daily rhythm, creating memories that last long after the sessions end.
For Communities
Our impact extends far beyond classrooms and play mats. Every WOW franchise contributes to the local economy, creates jobs, and strengthens communities.
We partner with early years professionals, schools and local organisations to champion accessibility, inclusion and lifelong learning.
Whether it’s reaching rural families, supporting parents through the early years, or introducing science to preschoolers, WOW World Group is helping build stronger, more connected communities everywhere we go.
As we look ahead, our vision remains focused: to reach even more children, support more families, and empower more entrepreneurs around the world.
We’ll continue to innovate, refine and expand, ensuring our programmes remain at the forefront of early years education.
Our impact grows not by numbers alone, but by the difference we make in every child’s start, every parent’s confidence, and every partner’s success.
